Examination In To The Impacts Of Changing Customer Needs - Sample

Question: Discuss about the Examination In To The Impacts Of Changing Customer Needs, Such As Increasing Or Decreasing Product Or Service Usage In The Global Business. Answer: Background research and academic context Customers are the main stakeholders in a business context as they act as the target market under which the business is formed. Products and services provision by the business owners to the customers depend on their needs and requirements resulting to specific levels of demand. A change in the needs and requirements of the product or service provided to the customer depends on change in customers preference that should always be respected by the business owners. This is an important aspect in global business market as product and service provision satisfaction enhances customers loyalty to the responsible business unit (Goetsch Davis, 2014). Academic context relating to the changing customers needs relates the aspect to various measures in which both the wholesalers and retailers can put in place to ensure they understand needs and requirements of their specific customers. This can be done by ensuring they keep a clear record to help understand the trends of their customers behavior in buying their products as well as services. This is important to ensure that the business owners can come up with strategies to help cope with the changing customers needs to provide according to their various preferences (Millum Sina, 2014). Research objectives Specific objective To examine the impacts of changing customers needs in the global business market General objectives To identify the various types of customers in the market, either direct or indirect from the chosen target market. To identify the various types of needs and requirements by the existing customers in the global market business. To identify the various reasons for the change of customers needs in the market. To identify how change of customers needs in their specific products and services impact on global business market. Research methods To ensure effective data collection in this research, both quantitative and qualitative methods of data collection will be enhanced. Quantitative method to be used in this case is use of questionnaires structured in a way that the customer can easily understand and answer regarding to preferences of a particular product or service in the market (Hair, 2015). Sampling technique is also a method of data collection that will be used to acquire related information from a sampled group of customers regarding to the preference of the product. Qualitative method to be used in this case is use of case studies, this involves a researcher to identify an efficient existing case relating to the research problem. The researcher identifies the existing case and studies it to identify relevant data relating to the study (Solomon, 2014). Research ethics Research ethics in this case refer to ethical principles of research that needs to be strictly followed during research and apply to both the researcher and the participants. They include: Follow the given consent rules, example in acquiring a case. Give honest and valid data. Ensure confidentiality and privacy of the participant. Be conscious of researcher various roles. Time scale and resources Time scale of the project depends on the various activities to be enhanced during the period of carrying out the various project research activities. The resources required to carry out research activities in completion of the project include adequate finance to buy various questionnaire materials, to compensate for various services like transport fee to meeting the customers among other costs. Timetable for project research Activities Month Research Activity December January February References Goetsch, D. L., Davis, S. B. (2014). Quality management for organizational excellence. Upper Saddle River, NJ: Pearson. Hair, J. F. (2015). Essentials of business research methods. ME Sharpe. Millum, J., Sina, B. (2014). Introduction: international research ethics education. Journal of Empirical Research on Human Research Ethics, 9(2), 1-2. Solomon, M. R. (2014). Consumer behavior: Buying, having, and being (Vol. 10). Upper Saddle River, NJ: Prentice Hall.